“MOST EFFECTIVE E-COMMERCE CAMPAIGN” AWARD AT THE 1ST ANNUAL SOFIE AWARDS

HOLLYWOOD, FL (FEB. 27, 2006) – The South Florida Interactive Marketing Association (SFIMA) recognized DMi Partners with a South Florida Interactive Excellence Award for “Most Effective E-Commerce Campaign” in the First Annual Modem Media South Florida Interactive Excellence Awards (SoFIE), sponsored by AOL.

DMi Partners was honored for their online campaign for the Mitchell & Ness Nostalgia Co. “Back to Old School” sale.  This sale, the first of its kind for Mitchell & Ness, offered a rare 25% discount on all in-stock merchandise for 5 days in early September 2005.  DMi was presented with the award during the SoFIE Awards Gala held Feb. 24, 2006, at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., which was attended by more than 300 industry and marketing executives.

The SoFIE Awards showcase companies and individuals located in Florida who demonstrate thought leadership, superior execution, and innovation in the field of interactive marketing.  The objective of the SoFIE Awards is to encourage creative, innovative, and measurable interactive marketing programs by sharing industry best practices with others in the Florida business community.

This year’s contest attracted nearly 100 entries from companies and agencies throughout Florida. A team of experts including representatives from academia, media and non-local interactive practitioners acted as judges for this event.