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Internet Becomes Primary Marketing Tool


There is a growing trend in the United States that directly expands the wine industry's marketing prospects. Last year's Federal Court rulings signaled extraordinary changes to how wine products will be sold in the United States. Both the Federal Courts and State Legislators are progressively ruling in favor of wineries being able to sell and ship their wines across state lines directly into consumer's homes.

There is a growing trend in the United States that directly expands the wine industry's marketing prospects.  Last year's Federal Court rulings signaled extraordinary changes to how wine products will be sold in the United States.  Both the Federal Courts and State Legislators are progressively ruling in favor of wineries being able to sell and ship their wines across state lines directly into consumer's homes.

Florida is leading this trend with legislators relaxing their state's laws that govern purchase and shipping of in state and out-of-state wine products.  Indications are that other states may soon adopt this commerce-motivating approach.

Removal of state trade barriers combined with the growing trend of consumer Internet accessibility makes the future bright for both the wine industry and their enthusiastic customers.  It is no wonder why local wineries and wine distributors are migrating their operations to the Internet and starting to realize the power of web-based business applications.

To support this exciting trend, Arestia Design Studios has entered into agreement with Synapse Corporate Solutions to provide the winery industry with dynamic access to this expanding market.

Arestia, a growing Seattle-based web design company, has employed their vibrant database driven web technology and their creative graphics designs to the project, providing wine companies with dominant branding and a prevailing Internet presence.

Synapse.CS's offerings round out this collaboration by providing integration of their impressive Customer Relationship Management (CRM) solutions.

The extraordinary result of this combination not only provides wineries access to this growing nationwide market, but will also posture them to a leading position in their respective market.

Imagine finding your website dominating Internet Search Engine results.  Then as potential customers view your offerings, impressing them further with your website's pleasing imagery, ease of use and ability to quickly find and purchase the products they desire.

With an Arestia-designed ecommerce website with Synapse.CS integration, you can have this, and much more.  You can easily edit, modify or add to your web offerings by yourself, even if you only have basic computing skills.  You can quickly know how many customers you have, their wine preferences, and who your best customers are and how to best please them.  You can track sales by wine type, day, month and year; send out targeted newsletters regarding events, wine releases and promotions, and a great deal more with this impressive offering.

Allow us to prepare a comprehensive proposal reflecting solutions that will inevitably launch your winery to nationwide dominance.



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