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The Entertainment Industry Gets the “Show on the Road”

Advantage International, Inc., a Microsoft Exchange and Outlook Add-ins solution provider, announces that DidItBetter Software’s Add2Exchange is now proudly serving leaders in the entertainment industry.

Tampa, Florida, March 09, 2006- Add2ExchangeTM is a server-based, Outlook calendar, contact & task folder synchronization solution which synchronizes any combination of Outlook calendars - private (mailbox) and public (group), contact folders- private (mailbox) and public (group) and task folders- private (mailbox) and public (group). For mobility, Add2Exchange works with any PDA, Pocket PC (cradled/wireless) or Smartphone and Outlook Web Access.

Today, Add2Exchange entered the entertainment arena. Michael Miller, Director of Network Operations for Gener8xion Entertainment states, “At Gener8Xion Entertainment, our executive staff constantly needs to keep in touch with one another, and be fully informed of meeting schedules at all times. In the entertainment industry, meetings get set, moved, and changed constantly. Since much of the time business is done from the road, most appointments are set, changed and edited right on our web enabled cell phones. Add2Exchange is what has made this possible. By allowing our Systems Administrator to set up relationships for our executive users, we can easily control how vital calendar information is shared through outlook and our cell phones.  It has allowed us to be truly more efficient while keeping up our breakneck pace.”

The need for current and accurate corporate information is growing exponentially due to the aggressive expansion of the mobile market. Add2Exchange enables mobile professionals to increase out-of-office productivity by synchronizing public (group) Outlook appointments, contacts, and tasks to their respective private (mailboxes) folders, so they can be easily viewed on any PDA, Smartphone, BlackBerry handheld, or Pocket PC. Furthermore, with Add2Exchange, mobile users can synchronize outlook in their pockets from one device to the next. Now an entire team, or organization for that matter, can have identical calendars, contact folders and task folders on each of their handheld computers.
For a fully functional free trial version of Add2Exchange, visit The software trial includes three modules, Add2Exchange for Calendars, Add2Exchange for Contacts, and Add2Exchange for Tasks. The user may trial each module for 20-days. Each module is licensed and sold separately.

Advantage International Inc., a privately held company based in Tampa, Florida since 1988, specializes in Microsoft Exchange and Outlook Add Ins which offer Calendar and Contacts synchronization between personal and group/public folders, group task management in addition to CRM, lead management and marketing action tools for Microsoft Office users. Advantage International’s solutions include Add2Exchange, Add2Outlook , and P2P Calendar Synchronizer (formerly Public2PrivateWare), TaskController, and DidIT!.

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