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iCoast Presents "Taming the Mighty Marketing, Public Relations & Trade Show Tiger"


A How-To Seminar Developed by Knowledge Force Seminars for Technology and Growth Company Professionals.

Miami, Florida — March 13, 2006 — A full-day how-to seminar entitled “Taming the Mighty Marketing, Public Relations and Trade Show Tiger” will be presented by South Florida’s ICoast with Knowledge Force Seminars in two locations.  It will be led by seasoned speakers Dawn Yankeelov of ASPectx and Linda Rodriguez of TradeShow Teacher. The session is designed for South Florida technology and growth company professionals looking to learn what works to attract new business, improve efficiencies in marketing techniques, and how to profit from the building blocks that a trade show offers growth companies.  The first event will be held on May 15, 2006 from 8 AM to 5 PM at The Morikami Museum, in Delray Beach, FL, with lunch served.  The pre-registration fee is $99.  At the door-registration will be $120.00.  A second presentation will be offered on May 16, 2006 at the IGFA Museum in Fort Lauderdale, during the same hours.

Topics to be covered include best practices and strategies in public relations, competitive intelligence, trade show activity, sales development, lead acquisition, and networking skills. “Knowledge Force Seminars looks to educate professionals on what public relations mistakes can be avoided and how to engage target customers by being a market maker in venues that count,” said Dawn Yankeelov, of ASPectx, a Kentucky-based PR and strategic marketing firm serving clientele in the technology and healthcare sectors.  Rodriguez and Yankeelov chose the tiger as a symbol of what each company takes on to build its business development with proper tactics.  “We are here to take the trial and error out of the equation for success.  There are proven tactics, that when implemented in your early business contacts, can have a real impact on future profitability,” said Linda Rodriguez of TradeShow Teacher, a South-Florida-based training company, serving businesses nationwide.

“We look forward to offering this exciting program to the South Florida business community, and expect this to be an opportunity for professional growth and creative brainstorming,” said Michael Corbit of iCoast.  The seminar format will include Q&A, roleplaying, and discussion periods, in additional to seminar presentation sessions.



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